ACT Contemporary Theatre
Logo Design • Identity System
ACT Contemporary Theatre is a leading arts organization based in Seattle, WA. Housed in a historic downtown venue, ACT fosters connection between artists and audiences through engaging performances and community-centered programming. They needed a visual identity that captured its bold and creative spirit.
The customized type mirrors the icon’s sharp angles, forming a cohesive and distinctive logo system. From there, the broader design system extends these principles into a dynamic visual language that is flexible, expressive, and full of possibility.
Designer: Erik R. Johnson
Creative Directors: Alex Perez, Dana Lytle
Agency: Planet Propaganda
