Lighthouse Electric
Lighthouse Electric, located just outside of Pittsburgh, PA, is an innovative leader in electrical and technological design and construction, with an impressive roster of clients. I was tasked with creating a new logo and website design that reflected their forward-thinking approach.
The final logo features a clever interplay of positive and negative space, forming a bold, memorable icon. To complement it, I designed custom lettering that mirrors the power, angles, and intensity of the symbol. The website design served as a space to expand on this bold visual language and capture the hardworking, innovative spirit of Lighthouse Electric.
Designer: Erik R. Johnson
Creative Directors: Kurt Lenard, Paul Lackner
Agency: Planet Propaganda