Packaging design is one of my favorite parts of what I do. From concept to final layout. I focus on creating packaging that not only catches the eye but makes people want to pick it up, turn it over, and engage with the brand. Every detail matters, from how the colors print to how the design holds up on the shelf.

I enjoy the challenge of working within dielines and limited color palettes, finding smart ways to stretch a budget without compromising on visual impact. In several cases, I’ve helped make packaging more cost-efficient by simplifying production while actually increasing perceived value through thoughtful use of color, hierarchy, and composition. I understand the strategy behind the brand—who the audience is, how the product is positioned—and I design accordingly to support sales, shelf appeal, and consistency.

These are some of my favorite packaging pieces, not just because they look great, but because they worked—and made a real difference for the business behind them.