PSE

PSE has been a trusted expert in electrical energy since 1974. In celebration of their 50th anniversary, they partnered with Planet to refresh and strengthen their identity, brand platform, and messaging.

I redesigned the logo to break free from its previous container, introducing custom letterforms that enhance visual impact and establish a stronger sense of connection. The accompanying design system builds on these updates, bringing a modern and innovative aesthetic to a company that continues to lead with forward-thinking solutions.