Quartz Health Solutions
Quartz Health Solutions, Inc. is a Wisconsin-based company specializing in health plan management and administrative services. Born from the merger of two health insurance providers, the brand required a completely new identity.
The Quartz logotype features soft edges and distinctive details that strike a balance between approachability and memorability. Notably, the tail of the "Q" evokes the image of a caring arm, subtly supporting the rest of the wordmark.
Designer: Erik R. Johnson
Creative Directors: John Krull, Mike Kriefski
Agency: Shine United
