The Ride

The Ride was a bicycle benefit for cancer research organized by the UW Department of Human Oncology and the Carbone Cancer Center. It has since been renamed the Badger Challenge. In its first two years, the event raised $500,000 for cancer research. I was responsible for creating a logo that felt both stylish and approachable, helping to build excitement and encourage participation.

The icon transforms a capital "R" into a bike rider, with type and imagery connected by a custom inline stroke that adds movement and energy. I designed custom inline lettering to create a cohesive lockup that could be used across a wide range of materials. My favorite part of the project was attending the event and seeing the mark featured everywhere—from large banners to chalk drawings scattered throughout the event grounds.